Joseph Owino

Dr. Owino is a senior lecturer at the School of Business, University of Nairobi in Kenya. He has a doctorate degree in Business Administration, MBA and a Bachelor’s degree in Agribusiness Management (Hons). He is the Kenyan coordinator of the BAIN (Becoming an International Negotiator) project, involving Hochschulle Bonn-Rhein-Sieg University of Applied Sciences, Germany; University of Cape Coast, Ghana; and the University of Nairobi, Kenya. He has been the Kenyan coordinator of an international cross-cultural virtual learning project (BBAC) cutting across Germany, USA, Portugal, Ghana and Kenya for the last 7 years. He is an active researcher in Marketing and organizational development and has published widely in peer reviewed journals. He is a full member of the American Marketing Association (AMA), actively consults in marketing and agribusiness. His research interests include marketing strategy, organizational culture, organizational development, Virtual learning and pro-environmental consumer behaviour.